The increased adoption and usage of mobile devices have impacted consumer behavior and preferences in a surprisingly dynamic way. Developing at an astronomical pace, mobile digital media time is significantly higher compared to traditional desktop and other media. This trend has contributed to the growing demand for effective brand representation across different mobile devices. The implications are obvious – if you are unable to provide a satisfactory and compelling mobile experience to your target audience, you will lose out an opportunities compared to your competitors who are already established there!
